Additional Features & Functionality
Identify User Segments
Conductive offers the capability to understand your users by identifying and creating audience segments based on your specified conditions in both Web2 and Web3 contexts, then zooming in on those user groups for new and continually updated insights.
By focusing on select audience segments, Conductive’s Insights platform can highlight information that was previously difficult to discover, such as which subset of your community has connected their wallet. This can inform the direction in which your project will grow most significantly.
Attribution
Attribution is a powerful feature that enables you to fine-tune your user acquisition strategies by measuring users’ journeys from end to end. In particular, Attribution provides a way to see how many of your visitors have been converted into more deeply engaged community members.
You can accomplish this by creating campaigns using Attribution. Each campaign is associated with a unique link that can be disseminated to social media managers, influencers, or any other referrers. After the link is shared publicly, Attribution will then keep track of the total number of clickthroughs, the number of unique visitors who have clicked through, and the number of unique wallets that were connected via your platform. This enables you to identify the most active and effective channels for user acquisition.
Most significantly, Attribution can measure conversions by monitoring token balance increases. It does this by continuously scanning for on-chain events, such as the purchase of fungible or non-fungible tokens by users who have previously connected their wallet after clicking on an Attribution campaign link.
Setting Up Discord Button for Attribution Integration
Conductive can provide a Discord invite link that is unique to your project to accurately measure engagement within Conductive Attribution.
The invite link can be used to create a button on your platform that will keep track of users who join your Discord server. Therefore, you will need to update your platform's Discord join button with Conductive's unique invite link, or create a new button with the Conductive invite link.
Additionally, the invite link can be used as a landing page for your marketing campaign. This will send your users directly to the Discord server, allowing Conductive to measure the campaign's effectiveness in achieving Discord joins.
To integrate with an existing button on your landing page, swap the hypertext reference (“href”) link to the Discord invite link provided by Conductive:
To make a new Discord button with Attribution integration, start by creating a new anchor element to implement a button and set the hypertext reference (“href”) to the Discord invite link that Conductive has provided to you.
Afterwards, you can edit your anchor to render the button in your preferred style.
One method is to create an inline or span element within the anchor element along with a stylesheet.
Another method is to implement an image directly within the anchor. If using inline or span elements, you should implement your stylesheet within your “header”. We recommend Font Awesome icon kits as seen below.
Within your inline (“i”) or “span” element, you can set your “class” to the icon that will render on your site.
Final Code Examples
(Note: the example below is for reference only)
If you have any questions or require troubleshooting, please reach out via [email protected].
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