Snapshot

Web2+3 Community Growth and Retention

Definitions

Users

Number of individuals who visited your platform, with a comparison (increase/decrease) based on the selected date range’s preceding period.

Wallet Connects

Number of new and returning users who connected their wallet after visiting your platform, with a comparison (increase/decrease) based on the selected date range’s preceding period.

Wallet Conversion Rate

Share of users who connected their wallets during the selected period, with a comparison (increase/decrease) in percentage points from the selected date range’s preceding period.

New

Users who visited your platform or connected their wallet for the first time during the selected date range.

Returning

Users who have visited your platform or connected their wallets at least twice as of the end of the selected period. Total: Your overall community size and the number of wallets that connected to your platform during the selected date range.

Web2+3 Conversion by Traffic Source

Definitions

Referrer

Channels leading users to your platform.

Wallet Connect Conversion

Share of wallet connects attributed to the given channel.

Unique Users

Individual users who have visited your platform.

Pageviews

Number of visits to your platform attributed to the given channel.

% of Total Pageviews

Share of visits to your platform attributed to the given channel.

% Change from Previous Period

The increase/decrease (in percentage points) for % of Total Pageviews compared to the selected date range’s preceding period.

Snapshot of High-Net-Worth Wallets

Definitions

Wallet Address

Wallet addresses sorted by descending value of current total holdings.

Connected Wallet in Set Period

Did this wallet connect to your platform during the selected date range? (Yes/No)

Bought [Project Token] in Set Period

Was there an increase in this wallet’s [Project Token] balance during the selected date range? (Yes/No)

Current Wallet Value (USD)

The present value of fungible token holdings (in US dollars) in the wallet.

Current [Project Token] Token Holdings

The present number of [Project Token] tokens held in the wallet.

Transactions

The number of all on-chain transactions performed with any other party using the wallet until present day.